Equator College - Marketing Communication
  • Marketing Communication Special Rebate

Diploma in Marketing Communication

Every organisation in today's competitive business environment -- be it a large corporation, a government agency, a small business, a non-profit establishment, or an independent consultant -- needs to be able to market to their target audience or customer. Business does not happen without good communication design.
The Diploma in Marketing & Communication Programme aims to equip students with in-depth understanding of the range of communication means and methods you can use to meet business objectives.
Students will gain a comprehensive understanding of the fundamentals needed to build a clear communication strategy for an organisation by decisively aligning the entrepreneurial business with advertising, sale and promotion, public relation, branding, design and digital marketing. This programme is also geared towards the mastery of analytical and critical thinking, effective communication, problem solving, social teaming, and experiential beyond classroom learning. Students will be able to identify the links between the functional areas in organisations, management practices and the dynamic business environment.

市场营销传媒让你对传媒管道和沟通技巧有更深入的了解,一边可以达到生意上的旨意。此项专业文凭课程包含了市场营销,消费者消费模式,广告宣传,公关,设计,直系和电子行销。您将会学到如何有效运用时常营销和电子媒体在真实的活动上。
在国内里任何生意现今竞争非常激烈,无论是大企业,政府部门,小本生意,慈善团体或者是独立顾问,都必须懂得他们本身的特定顾客或消费群。根据美国劳工部的调查,在广告宣传,产品销售和市场营销的领域,他们预计在2022年时,这领域里的员工和经理会持续不断地增加至十二巴仙。因为这些领域会持续的成为公司或团体的核心,帮助他们扩大市场和提高营业额。
市场营销传媒教会您如何建立明确的传媒技巧来执行有效的广告宣传,销售技巧,设计,直系和电子行销。您将会掌握分析能力和批判思维,沟通能力,瓦解难题的能力,外交能力和团队领导能力。您将会把这些技巧和能力有效的链接并运用在任何公司或团体,管理层和繁华的生意环境。

Note: All students are required to have a laptop by the start of 1st Semester. For students who are purchasing a laptop for the first time, please seek advise/ info from Leith Street Business & Marketing Department.
JPT Programme Code N/342/4/0182
Duration 2.5 Years
Study Mode Full-time
Entry Requirement
  • SPM / UEC / 'O' Levels (3 credits)
  • Recognized Certificate or equivalent qualification that recognized by Malaysia Government
  • Financial Assistance PTPTN & Equator College
    Scholarship Equator-Star Education Fund 2017
    Software Taught Ms.Office, Illustrator, Photoshop, InDesign, Dreamweaver, Premiere, After Effect
    Course Components Practical and Theory
    Internship / Industry Training 12 Weeks / 3 Months
    Awarded
    Diploma in Marketing Communication
    Intake January, April, June, August
    Venue Amoy Lane Campus

    Programme Module

    Note: This information in this website is correct at the time of publishing but may be subject to change.
    • Basic Photography
    • Advertising Campaign Planning
    • Basic Computer Graphic
    • Copywriting
    • Brand Design and Management
    • Visual Communication
    • Photography
    • Digital Illustration
    • Corporate Event Planning
    • Information Design
    • Interactive Marketing Communication
    • Interactive Design
    • Editorial Design
    • Sound & Video Editing
    • Motion Graphic
    • Principle of Marketing
    • Principle of Advertising
    • Principle of Public Relation
    • Intro to Psychology of Communication
    • Media, Culture and Society
    • Integrated Marketing Communication
    • Consumer Behavior
    • Personal Selling & Sales Management
    • Final Year Project I
    • Final Year Project II
    • English I
    • English II
    • MPU 1
    • MPU 2
    • MPU 3
    • MPU 4
    • Internship
    Future Career
    • Administrative Officer
    • Marketing Executive
    • Strategy Executive
    • Sales Executive
    • Business Development Executive
    • Public Relations Practitioner / Executive
    • Branding Executive
    • Corporate Communication Executive
    • Assistant Producer
    • Media Buyer
    • Planner
    • Project Management
    • Customer Relationship Management (CRM)
    • Entrepreneur

    This page contains estimates of the Programme Fees for full-time 2.5 years students at Equator College, excluding miscellaneous fee, hostel, art materials, personal expenses and travel.

    Local Students
    Estimated Total Fees MYR 25,830.00 (2.5 years)
    International Students
    Estimated Total Fee MYR 25,830.00 (2.5 years)
    International Student Application Closing Dates
    before 18 January 2017 Admission for 3 April 2017 Intake
    before 21 April 2017 Admission for 21 August 2017 Intake
    marketing communication pathway