Every organisation in today's competitive business environment -- be it a large corporation, a government agency, a small business, a non-profit establishment, or an independent consultant -- needs to be able to market to their target audience or customer. Business does not happen without good communication design.
The Diploma in Marketing & Communication Programme aims to equip students with in-depth understanding of the range of communication means and methods you can use to meet business objectives.
Students will gain a comprehensive understanding of the fundamentals needed to build a clear communication strategy for an organisation by decisively aligning the entrepreneurial business with advertising, sale and promotion, public relation, branding, design and digital marketing. This programme is also geared towards the mastery of analytical and critical thinking, effective communication, problem solving, social teaming, and experiential beyond classroom learning. Students will be able to identify the links between the functional areas in organisations, management practices and the dynamic business environment.

市场营销传媒让你对传媒管道和沟通技巧有更深入的了解，一边可以达到生意上的旨意。此项专业文凭课程包含了市场营销，消费者消费模式，广告宣传，公关，设计，直系和电子行销。您将会学到如何有效运用时常营销和电子媒体在真实的活动上。
在国内里任何生意现今竞争非常激烈，无论是大企业，政府部门，小本生意，慈善团体或者是独立顾问，都必须懂得他们本身的特定顾客或消费群。根据美国劳工部的调查，在广告宣传，产品销售和市场营销的领域，他们预计在2022年时，这领域里的员工和经理会持续不断地增加至十二巴仙。因为这些领域会持续的成为公司或团体的核心，帮助他们扩大市场和提高营业额。
市场营销传媒教会您如何建立明确的传媒技巧来执行有效的广告宣传，销售技巧，设计，直系和电子行销。您将会掌握分析能力和批判思维，沟通能力，瓦解难题的能力，外交能力和团队领导能力。您将会把这些技巧和能力有效的链接并运用在任何公司或团体，管理层和繁华的生意环境。

This page contains estimates of the Programme Fees for full-time 2.5 years students at Equator College, excluding miscellaneous fee, hostel, art materials, personal expenses and travel.