Every organisation in today's competitive business environment -- be it a large corporation, a government agency, a small business, a non-profit establishment, or an independent consultant -- needs to be able to market to their target audience or customer. Business does not happen without good communication design.
The Diploma in Marketing & Communication Programme aims to equip students with in-depth understanding of the range of communication means and methods you can use to meet business objectives.
Students will gain a comprehensive understanding of the fundamentals needed to build a clear communication strategy for an organisation by decisively aligning the entrepreneurial business with advertising, sale and promotion, public relation, branding, design and digital marketing. This programme is also geared towards the mastery of analytical and critical thinking, effective communication, problem solving, social teaming, and experiential beyond classroom learning. Students will be able to identify the links between the functional areas in organisations, management practices and the dynamic business environment.
|Note: All students are required to have a laptop by the start of 1st Semester. For students who are purchasing a laptop for the first time, please seek advise/ info from Leith Street Business & Marketing Department.
|JPT Programme Code
||SPM / UEC / 'O' Levels (3 credits)
Recognized Certificate or equivalent qualification that recognized by Malaysia Government
||PTPTN & Equator College
|| Equator-Star Education Fund 2017
||Ms.Office, Illustrator, Photoshop, InDesign, Dreamweaver, Premiere, After Effect
||Practical and Theory
|Internship / Industry Training
||12 Weeks / 3 Months
||Diploma in Marketing Communication
||January, April, June, August
||Amoy Lane Campus
This page contains estimates of the Programme Fees for full-time 2.5 years students at Equator College, excluding miscellaneous fee, hostel, art materials, personal expenses and travel.
|Estimated Total Fees MYR 25,830.00 (2.5 years)|
|Estimated Total Fee MYR 25,830.00 (2.5 years)|
|International Student Application Closing Dates|
|before 18 January 2017
||Admission for 3 April 2017 Intake
|before 21 April 2017
||Admission for 21 August 2017 Intake